Who we are
Omany Holdings Ltd, trading as Soft Wealth (“Soft Wealth”, “we”, “us” or “our”), is the controller of personal data described in this notice. Omany Holdings Ltd is a company registered in England and Wales (company number 17481721) with registered office at 124 City Road, London, EC1V 2NX, United Kingdom.
You can contact us about privacy at privacy@omanyholdings.com.
What this notice covers
This notice explains how we use personal data when you use the Soft Wealth app or web app, official Soft Wealth web pages, mailing-list forms and related support or privacy channels.
Soft Wealth is a guided financial-clarity and life-planning product. It is not a bank, investment manager, lender or payment service, and it does not connect to your bank account or collect your bank credentials.
Information we collect
Account information
Your email address, account identifier and information associated with signing in and maintaining your account.
Blueprint information
The answers, selections, written reflections, goals, principles, priorities, dates and other information you choose to save while building or revising your Blueprint.
Financial Position information
Aggregate figures you enter manually, such as currency, cash and savings, investments, other assets and debt, together with calculated totals and saved position history.
Guided Path, Today and Soft Notes information
Progress, answers, generated outputs, optional reflections, kept notes, note preferences and similar continuity information needed to provide those features.
Health-related information
If you choose to answer Life Audit questions concerning your health or wellbeing, those responses may constitute health data. We treat health-related responses as optional and give them additional protection under data-protection law.
Technical and security information
Authentication/session data and standard network or service metadata, such as IP address, user agent and timestamps, generated when the service is accessed.
Marketing information
If you separately join a mailing list or request updates, we process the contact details and consent/unsubscribe records needed to manage those communications.
Correspondence
Information you provide when you contact us for support, privacy requests or other enquiries.
How we use your information and our lawful bases
We use account, Blueprint, Financial Position, Path, Today and Soft Notes data to provide, save and maintain the Soft Wealth service you ask us to provide. Where applicable, we rely on performance of a contract or steps taken at your request before entering into a contract.
We use technical and security information where necessary to operate, protect and troubleshoot Soft Wealth. We rely on our legitimate interests in running a secure and reliable service, balanced against your rights and interests.
We use marketing information only where we have an appropriate permission to do so, including consent where required. You can unsubscribe from marketing at any time without affecting your Soft Wealth account.
For health-related Life Audit responses, Soft Wealth is introducing a dedicated explicit-consent control before those responses are stored. Health questions are not required for marketing or account access. If you do not want us to retain health-related responses you have already provided, contact privacy@omanyholdings.com and we will handle the request.
We may also process limited personal data where necessary to comply with law, respond to lawful requests or establish, exercise or defend legal claims.
How Soft Wealth uses your information
Soft Wealth uses information you save to display your Blueprint, Financial Position, Paths, reflections and other in-product context back to you. Some outputs are generated through deterministic product logic and calculations based on information you enter.
We do not use your data to make solely automated decisions that produce legal or similarly significant effects on you. We do not sell your personal data, and the current Soft Wealth app does not use behavioural advertising or third-party advertising trackers.
Service providers
We use service providers to operate Soft Wealth. These currently include Supabase for authentication and database services, Vercel for web hosting and delivery, MailerLite for mailing-list and email marketing services, and our business email provider for support and privacy correspondence.
These providers process information for the purposes required to provide their services to us. Some providers may also process limited service-generated data under their own terms as independent controllers. We restrict the data we send to each provider to what is needed for its role.
International transfers
Our primary Supabase project is hosted in the European Union. Some service providers or their subprocessors may process personal data in the United Kingdom, European Economic Area or other countries. Where a transfer requires a safeguard under UK data-protection law, we use an applicable adequacy regulation, contractual safeguard or another lawful transfer mechanism.
How long we keep information
We keep account and in-product data while your Soft Wealth account remains active and for as long as it is needed to provide the service.
If you delete your account, we delete the active account record and associated Soft Wealth account data unless a limited item must be retained for a legal, security or compliance reason. Residual copies may remain temporarily in provider backups until the applicable backup rotation completes and are not used for ordinary product purposes.
Operational logs and security records are retained for the provider or service retention period and only for as long as reasonably necessary for security, reliability or investigation.
Marketing information is kept until you unsubscribe, withdraw consent or the information is no longer needed. We may keep a minimal suppression record where necessary to make sure we respect an opt-out.
Privacy or support correspondence is kept only for as long as reasonably necessary to handle the request, demonstrate compliance or resolve a dispute.
Security
We use technical and organisational measures intended to protect personal data. The production database uses member-scoped access controls and row-level security, and authentication is handled through Supabase Auth. Access to administrative credentials is restricted and sensitive server credentials are not exposed to the browser.
No internet service can guarantee absolute security. If we become aware of a personal-data breach, we will assess and respond to it in accordance with applicable law.
Your rights
Depending on the circumstances, you may have the right to ask for access to your personal data, correction of inaccurate data, deletion, restriction of processing, data portability, or to object to certain processing. Where processing is based on consent, you can withdraw that consent.
You can contact privacy@omanyholdings.com to exercise a privacy right. We may need to verify your identity before completing a request.
You also have the right to complain to the UK Information Commissioner’s Office (ICO). We would appreciate the opportunity to address your concern first, but you do not need to contact us before raising a complaint with the ICO.
Deleting your Soft Wealth account
You can request deletion at omanyholdings.com/delete-account. We will verify the request using the email address associated with the Soft Wealth account before deleting the account and associated active account data, subject only to any limited retention required by law, security or compliance.
Changes to this notice
We may update this notice as Soft Wealth develops. If a change materially affects how we use personal data, we will take reasonable steps to bring the change to affected members’ attention. The current version will always show its last-updated date.
Contact
Privacy enquiries: privacy@omanyholdings.com
Controller: Omany Holdings Ltd, trading as Soft Wealth
Registered office: 124 City Road, London, EC1V 2NX, United Kingdom
Company number: 17481721